When it comes to event branding, most people think of the vehicle wrap as the whole story. A bold exterior wrap gets your brand seen by the public—passersby, hotel guests, locals, tourists—and that's huge. But if you’re sponsoring event transportation or running a branded shuttle, there’s one crucial audience that exterior wraps won’t reach: the passengers inside.

An advertiser's most valuable audience is arguably the captive group that paid to be exactly where your brand wants them. 

At Ballyhoo, we specialize in creating full-scope bus branding, inside and out because in many cases, the real marketing power lies in what happens after your audience steps onboard.

We can turn the inside of any shuttle or charter into a branded experience.

Here’s what’s possible inside the vehicle:

• Interior window graphics (“inside track” placements above the windows using clear, removable vinyl—perfect for immersive messaging without blocking the view)
• Custom headrest covers with sponsor logos, show graphics, or QR codes
• Stair riser graphics that catch every boarding passenger’s eye
• Windshield placards or dash decals visible from outside or during drop-offs
• Back-of-headrest QR codes directing passengers to booth activations, product pages, or app downloads
• Temporary LED video panels for premium event installations or VIP shuttles

When Prime Video launched their steampunk thriller Carnival Row at San Diego Comic-Con, they wrapped the exterior of the bus but didn’t stop there. Inside, we helped create custom headrest covers that divided the bus into the two rival factions from the show. Left side vs. right side. It turned a simple ride into a branded moment fans remembered.

At IDDBA 2025 in New Orleans, a sponsor wanted to drive traffic to their booth. We added their booth number to the back of every headrest cover, linking directly to a cake pop company’s giveaway station. Hundreds of attendees took note before stepping off the bus.

These are just two of many examples of the possibilities of branding the interior of an event shuttle or company vehicle. 

• Captive audience: Passengers aren’t scrolling past your ad—they’re sitting with it for 10–45 minutes.
• Highly targeted: You’re reaching attendees who’ve already paid to be present.
• Easy visibility: Interior graphics are at eye-level, unavoidable, and 100% brand-controlled.
• Budget smart: Interior elements are cost-effective add-ons that dramatically boost sponsor value.
• Sponsor sellability: You now have more surfaces to offer in sponsorship decks—perfect for events, expos, and team travel.