It’s 11:07 p.m., your fourth yard of the day, and the buses finally roll in. Seven of them. Each one is scheduled to hit the road at 6:30 a.m., carrying VIPs and event attendees. 

For most people, this is where the stress kicks in. Each event introduces its share of challenges: Who's going to coordinate the drivers and install crews? Who wants to chase last-minute approvals, figure out what materials will adhere best to certain buses, or confirm that the graphics arrived at the right yard? 

We’ve spent decades handling these types of details in a way that takes the pressure off our clients entirely. Once they've sold the sponsorship, we take them through the entire process of executing the campaign, from proofing the design to pulling the last piece of vinyl at removal. 

Our clients love us because we make short-term event branding turnkey and seamless. Here's a closer-look at the ins-and-outs of this process, with a focus on one of our most popular products: short-term sponsorship ribbons. 

Bus ribbons are a sweet spot in short-term branding. They're fast to install. They sit right at eye-level for maximum visibility. And, they're extremely easy to remove without disrupting a fleet’s post-event schedule. 

As far as sponsorships go, they're cost-effective and perfect for weekend events where impact matters more than permanence. And when we’re running the show, you get all that visibility without having to pull any logistical strings in the process.

What we do for you:

• Pull exact templates for every vehicle in the fleet
• Build in bleed and tile joins so seams vanish
• Workshop proofs until every stakeholder is happy, including sponsors, organizers, fleet operators
• Make sure you know how to keep the messaging sharp (big logos, clean type, high-contrast colors that read from a block away) depending on the vehicle's specifications
• Flag and solve problem areas (vents, rivets, mirrors) before they cost time in the yard

Weekend-only campaigns need materials built for short bursts of performance. We select the right films and perforated vinyls, overlaminate them for protection, and prep every panel so crews can move quickly. Everything is printed, trimmed, labeled, packaged, and shipped directly to the install location so it arrives exactly where it’s needed, on time and in excellent condition. 

Coordinating multiple install crews across yards and schedules is part of the job when our clients are working on a big event. They trust us to map the install plan to actual bus arrival patterns and handle all communication with the transportation companies. The only thing they'll see is the finished product. We manage the process start-to-finish, building in contingency plans for late arrivals and weather delays when necessary.