Anime Expo LA 2025
A citywide anime tease that stole the show
For Anime Expo (AX) 2025, Netflix set out to make Sakamoto Days impossible to miss. Nothing grabs attention quite like a fully wrapped shuttle bus packed with costumed anime fans. In partnership with Production Transport, TLC Luxury Transportation, and Ballyhoo, they transformed L.A.’s shuttle fleet into a citywide campaign that stretched well beyond the convention floor.
Overview
Client: Production Transport for Netflix
Location: Los Angeles, California
Industry: Entertainment / Transit Media
Deliverables: 1 full bus wrap, 40 shuttle ribbons
Focus: Series launch for Sakamoto Days + directional branding for Anime Expo
Location: Los Angeles, California
Industry: Entertainment / Transit Media
Deliverables: 1 full bus wrap, 40 shuttle ribbons
Focus: Series launch for Sakamoto Days + directional branding for Anime Expo
Execution & Results
The centerpiece was a bold, full-bus wrap decked out with vibrant Sakamoto Days art—a mobile head-turner that made the rounds between hotels and the Los Angeles Convention Center. Surrounding it were 40 shuttle ribbons installed across the rest of the fleet.
Bookended by colorful character art, the ribbons advertised the show by funneling attendees back to the event itself. They reached fans, pedestrians, and anyone wondering what caused 400,000 colorful cosplayers to descend on downtown Los Angeles.
The install happened within the same week we were fully engaged in San Diego for the SHRM Conference, so coordination was tight and timing mattered. Our L.A. install team hustled through long hours and summer heat to make sure both jobs landed clean. Even a rear-end collision on the full wrap couldn’t throw us off; we handled the repair, and the bus was kept show-ready by opening day.
Fans noticed. Sponsors noticed. And Netflix got the kind of launch energy you can’t replicate online.
Bookended by colorful character art, the ribbons advertised the show by funneling attendees back to the event itself. They reached fans, pedestrians, and anyone wondering what caused 400,000 colorful cosplayers to descend on downtown Los Angeles.
The install happened within the same week we were fully engaged in San Diego for the SHRM Conference, so coordination was tight and timing mattered. Our L.A. install team hustled through long hours and summer heat to make sure both jobs landed clean. Even a rear-end collision on the full wrap couldn’t throw us off; we handled the repair, and the bus was kept show-ready by opening day.
Fans noticed. Sponsors noticed. And Netflix got the kind of launch energy you can’t replicate online.
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