Anime Expo LA

Shuttles Moving Fans—and Brands

Anime Expo (AX) is the largest anime convention in North America, drawing over 100,000 attendees to Los Angeles each year. For sponsors, studios, and streaming platforms, it’s a chance to connect directly with fans—and that means standing out in a big way.

For several years running, Ballyhoo has partnered with Production Transport, TLC Luxury Transportation, and top-tier media clients to transform AX’s shuttle fleets into moving brand campaigns. Our full-bus wraps and fleet-wide shuttle ribbons turn routine transportation into rolling marketing moments that grab attention across the city.

Overview
Client: Multiple partners including Netflix, Production Transport, and TLC Luxury Transportation
Location: Los Angeles, California
Industry: Entertainment / Transit Media
Deliverables: Full bus wraps, shuttle ribbons, interior graphics (varies by year)
Focus: High-visibility sponsorship and show promotion during Anime Expo

Execution & Results

Each year, the job comes with its own set of challenges. Install schedules are tight, the weather is usually hot, and other projects are often happening at the same time. Still, the process stays consistent: careful coordination and graphics delivered on time.

At Anime Expo, the shuttles serve a dual purpose. We’ve wrapped select buses for film and video game promotions like Sakamoto Days and Azur Lane, turning routine transportation into moving advertisements. We’ve also produced fleet-wide ribbons that double as sponsor messaging and wayfinding, helping attendees navigate back to the event. The branded fleet provides consistent, citywide visibility throughout the show.

Shuttles don't have to blend in

Let’s make your next fleet a moving part of the show.

Start Your Project
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