MLS All-Star Game 2025

Three Buses. One Airport Kiosk. Countless Moving Impressions.

When the MLS All-Star Game came to Austin in 2025, the city was ready. So were we. Ballyhoo was brought in to wrap the buses that would carry players, staff, and momentum across one of the biggest soccer weeks of the year.

We produced and installed full bus wraps for the MLS NEXT, MLS All-Star, and Liga MX teams, plus a branded information kiosk at Austin-Bergstrom Airport—all designed to greet fans and players for one of Major League Soccer's marquee annual events. 

Overview
Client: Major League Soccer
Date: July 19–24, 2025
Location: Austin, TX
Industry: Sports & Sponsorship
Deliverables: Wrapped 3 charter buses and 1 airport kiosk to support MLS All-Star Week visibility across Austin

Execution & Results

We kicked off the weekend early Saturday morning at Million Air Austin, where we worked with CTA Worldwide and the incredible ground team to reposition a private jet and make room for our first wrap: the MLS NEXT bus. That wrap was completed in Hangar 4 with the help of our longtime install partners who drove their team and their tools straight from New Jersey to get it done.

Later that night, we installed a custom airport kiosk wrap at Baggage Claim 5—the first time Austin-Bergstrom allowed a branded wrap on this desk. Our team worked after-hours using low-tack 3M vinyl for a seamless install that directed players and VIPs throughout All-Star Week.

The next day, we wrapped the final two buses in Hangar 1:
  • The MLS All-Star bus, in bold black and green, spotlighting Austin’s skyline and colors.
  • The Liga MX bus, showcasing league logos and sponsor branding in crisp contrast.
Throughout the week, our team captured content across events—from Parmer Field to Q2 Stadium—including MLS NEXT match coverage, the Skills Challenge, and the All-Star Game itself. The buses were seen rolling across downtown, staged outside the stadium, and featured on broadcast, completing a full-circle branding experience.

On Thursday morning, we returned to the CTA yard to remove all graphics. Despite the heat, the process went smoothly—assisted by high temps that helped the vinyl come off clean.

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