San Jose Earthquakes Charter Flight Branding
Bringing Antimacassar Back Into Style in the Skies over San Jose.
The San Jose Earthquakes wanted to make a statement—not on the field, but in the skies. Ahead of their first away match of the MLS season, the Earthquakes reached out with a request: could we create custom-branded headrest covers for that year's away game charter flights? Not just any covers—antimacassars, the classic airline-style cloths that add a touch of polish and personality to each seatback.
There was just one catch: the season was about to start, and the first team away game was only a week out.
Location: San Jose, CA
Client: San Jose Earthquakes (MLS)
Industry: Sports, Team Branding, Aviation
Product: Custom antimacassar-style headrest covers
Quantity: Enough for a full team charter flight
Execution & Results
From there, it was all about precision. Color fidelity had to align with the Earthquakes’ brand palette. Stitch quality needed to meet our highest production standards. With QA finalized, we got the covers shipped just in time for takeoff.
The result was clean, cohesive, and quietly powerful. Every player and staff member stepped onto a plane that looked and felt like part of the Earthquakes’ culture. Branding didn’t wait for kickoff—it greeted them at the gate.
Even better, the project sparked new momentum. When we mentioned the design to another client managing a large shuttle fleet for a summer event, the concept clicked immediately. They ordered 1,300 branded headrest covers for their event transportation—delivering a subtle, sponsor-friendly experience that made every shuttle feel like part of the show.
Sometimes small touches make the biggest impression.
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