Comic-Con San Diego
Shuttle Wrap Takeover
rolling billboards that dominated the fan experience
Comic-Con is the Superbowl of fandom—and for sponsors, it’s a fight for attention in one of the world’s most media-saturated environments. That’s where we come in. Working with SEAT Planners in San Diego, we’ve helped the world’s biggest studios (Amazon, NBC, Showtime, and more) transform Comic-Con’s shuttle fleet into mobile launch platforms for their newest shows.
Industry: Entertainment, Pop Culture Events
Deliverables: 20–34 full bus wraps, interior branding kits
Focus: Sponsor visibility at scale for Comic-Con International
Execution & Results
These large-format installs require meticulous timing, months of coordination with several transportation vendors, and weather-aware material handling to keep everything clean and wrinkle-free under heat and pressure.
Each wrap is designed to make an impact from across the street—and inside the bus, we extend the experience. Headrest covers, window clings, interior decals—all placed to turn each ride into an immersive brand moment. For fans shuttling between hotels and the convention center, it’s unmissable. And for sponsors, it’s powerful: a moving, high-frequency campaign that follows their audience up into hotel districts and back again far beyond what a stationary banner or billboard can do.
Digital ads can be scrolled past. But a branded shuttle packed with Comic-Con diehards? That’s full exposure, front to back.
Ready to Create Swag with Soul?
Let’s build something worth unboxing.
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