Nike+ Volt Run Club
Ultra-Personalized Swag with Real Runner Data
When Nike’s creatives partnered with AKQA to dream up an exclusive swag experience for top Nike+ runners, they wanted it to feel earned—not handed out. We stepped in to help turn that concept into something physical, personal, and unforgettable.
Overview
Client: Nike, AKQA
Industry: Sports, Fitness
Product: High-touch swag kits for Nike+ app users
Industry: Sports, Fitness
Product: High-touch swag kits for Nike+ app users
Execution & Results
AKQA brought the design; we brought it to life. Working closely with their team, we produced every major print piece for the kit—from the premium branded packaging tubes to the custom water bottles, fabric swag bags, and laser-etched plaques.
The standout feature was personalization. Each bottle showcased real data pulled from the Nike+ app—mileage, milestones, and progress unique to that runner—etched directly onto the surface. It turned everyday swag into a trophy-worthy reward.
The result? A sleek, unified kit that told each athlete: you belong here.
The standout feature was personalization. Each bottle showcased real data pulled from the Nike+ app—mileage, milestones, and progress unique to that runner—etched directly onto the surface. It turned everyday swag into a trophy-worthy reward.
The result? A sleek, unified kit that told each athlete: you belong here.
Ready to Create Swag with Soul?
Let’s build something worth unboxing.
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